AI Strategy. Digital Retail Expertise.
One Practice. One Practice.One Practice.
AI strategy with retail depth. Retail advisory with AI fluency.For leadership teams who need both.
AI strategy with retail depth.Retail advisory with AI fluency.For leadership teams who need both.
About
A Melbourne-based executive AI advisor
Patrick Rechsteiner is a Melbourne-based strategic advisor with eighteen years of executive P&L leadership inside digital retail and e-commerce - across pureplay, omni-channel, and ASX-listed environments - with an MBA from the University of Melbourne and NYU Stern.
rechsteiner.io advises boards and executive teams across Australia and New Zealand on three pillars: AI advisory, digital retail strategy, and SaaS and AI ventures. About Patrick.
AI Advisory
AI Strategy & Implementation
AI advisory requires operational grounding in how retail actually works. The challenge most organisations face isn’t knowing that AI matters - it’s knowing how to align AI tools with the decisions retailers make daily.
Patrick combines market-leading AI fluency with two decades of running digital retail businesses. The result is roadmaps that are realistic, priorities that are commercial, and change that actually sticks.
Build or buy? Claude or Gemini? Which teams to involve? How to make the change stick? There are a myriad of decisions at the start of an AI implementation project to work through. Get guidance on what works for your business.
Learn moreMost AI initiatives fail on strategic alignment, sequencing & resourcing. Not ambition. Build a prioritised roadmap that balances what you want to achieve, what the business can actually execute, and what the commercial case demands.
Learn moreTraining programs tailored to where your business currently stands, focused on the people that need it - whether that is your board, your executive team or front-line staff. Learning how the tools operate and how to use them is foundational.
Learn moreLeadership roles need to stay on top of where AI is heading, but finding the time is a constant challenge. Patrick does the work for you, acting as a bridge between your boardroom and what’s happening on the field.
Learn moreBuild or buy? Claude or Gemini? Which teams to involve? How to make the change stick? There are a myriad of decisions at the start of an AI implementation project to work through. Get guidance on what works for your business.
Learn moreMost AI initiatives fail on strategic alignment, sequencing & resourcing. Not ambition. Build a prioritised roadmap that balances what you want to achieve, what the business can actually execute, and what the commercial case demands.
Learn moreTraining programs tailored to where your business currently stands, focused on the people that need it - whether that is your board, your executive team or front-line staff. Learning how the tools operate and how to use them is foundational.
Learn moreLeadership roles need to stay on top of where AI is heading, but finding the time is a constant challenge. Patrick does the work for you, acting as a bridge between your boardroom and what’s happening on the field.
Learn moreDigital Retail Advisory
Advice from Inside the P&L
Effective retail strategy needs to be grounded in commercial reality and driven by operational experience.
Patrick has spent the best part of two decades building digital retail businesses. He has led every key operational function, from merchandise planning to digital marketing to finance.
Growth targets. Conversion performance. Channel economics. Margin pressure. E-commerce strategy grounded in two decades of running digital retail - with the commercial logic to hold up in your next board meeting.
Learn moreTech, operations, people, timeline - all shifting at once. Digital transformation advisory that keeps the sequencing tight, the commercial case visible, and the business trading through the change.
Learn moreThe shape of your stack. Your platform thesis. The architectural decisions that quietly shape what’s possible commercially. Technology & platform strategy for retailers thinking in horizons.
Learn moreDigital ambition without the right team never works. Advisory for retailers rethinking how digital, technology, and commerce teams work together - from reporting lines to capability gaps to what’s built in-house vs outsourced.
Learn morePersonalisation, forecasting, pricing, merchandising, operations. AI applied to the retail decisions that actually move the P&L - with the sequencing, tool choice, and execution to land real outcomes.
Learn moreVendor identification. RFP management. Build vs buy decisions. Independent, commercially-grounded advisory on your most important technology decisions informed by years of experience in the market.
Learn moreGrowth targets. Conversion performance. Channel economics. Margin pressure. E-commerce strategy grounded in two decades of running digital retail - with the commercial logic to hold up in your next board meeting.
Learn moreTech, operations, people, timeline - all shifting at once. Digital transformation advisory that keeps the sequencing tight, the commercial case visible, and the business trading through the change.
Learn moreThe shape of your stack. Your platform thesis. The architectural decisions that quietly shape what’s possible commercially. Technology & platform strategy for retailers thinking in horizons.
Learn moreDigital ambition without the right team never works. Advisory for retailers rethinking how digital, technology, and commerce teams work together - from reporting lines to capability gaps to what’s built in-house vs outsourced.
Learn morePersonalisation, forecasting, pricing, merchandising, operations. AI applied to the retail decisions that actually move the P&L - with the sequencing, tool choice, and execution to land real outcomes.
Learn moreVendor identification. RFP management. Build vs buy decisions. Independent, commercially-grounded advisory on your most important technology decisions informed by years of experience in the market.
Learn moreSaaS & AI Ventures
Building Tech from a Customer Perspective
Every SaaS and AI product eventually gets judged by the people buying and deploying it. The sharper your read on that perspective, the better your product calls.
Patrick has spent twenty years on the customer side - evaluating SaaS and AI vendors, running RFPs, and deploying their tech in real retail environments. For founders, that translates to sharper product decisions, positioning that lands with buyers, and warm introductions into retail. For investors, it’s due diligence from someone who has actually deployed the tech being pitched.
The sharpest product decisions come from the people closest to making the buying call. Product strategy shaped by twenty years of making those calls inside retail - bringing the customer lens directly into your roadmap conversations.
Learn moreGreat products still need the right commercial motion to find customers. GTM advisory built from the buying side - pricing calibrated to value, channels retail buyers actually respond to, and positioning that lands in the room.
Learn moreAustralia is small, close-knit, and full of shortcuts if you know the right people. ANZ market entry advisory for international SaaS and AI founders - covering local buyer behaviour, channel structure, and the warm introductions that accelerate everything.
Learn moreThe sharpest product decisions come from the people closest to making the buying call. Product strategy shaped by twenty years of making those calls inside retail - bringing the customer lens directly into your roadmap conversations.
Learn moreGreat products still need the right commercial motion to find customers. GTM advisory built from the buying side - pricing calibrated to value, channels retail buyers actually respond to, and positioning that lands in the room.
Learn moreAustralia is small, close-knit, and full of shortcuts if you know the right people. ANZ market entry advisory for international SaaS and AI founders - covering local buyer behaviour, channel structure, and the warm introductions that accelerate everything.
Learn moreSpeaking & Thought Leadership
Exploring the Intersections of AI, Commerce & Culture
Patrick is neither an AI evangelist nor a doomer - he considers himself to be an “AI Pragmatist”. He leads conversations about how AI really works, what the real risks are, and how to take advantage of the considerable opportunities on offer.
Topics
- AI Strategy
- AI Literacy
- Where is this all going?
- The Next Wave of Digital Retail
- E-commerce in an AI Era
Formats
- Keynote Presentations
- Event Hosting & MC
- Conference Panels
- Leadership Offsites
- Industry Roundtables
AI Skills Audit for Executives
How do you actually stack up on AI?
A short self-assessment across five levels of AI maturity. Rate yourself on 25 statements, share what you’re working on, and get back your AI Skills Audit - with the one or two moves that will take you furthest.
Frequently Asked Questions
Answers Before You Enquire
Get in Touch
Start a Conversation
Share a bit about your situation and what you’re trying to achieve. Whether you have a specific challenge you need help with or are just looking for further information about how rechsteiner.io can help, Patrick will come back with a direct response.